The Content Audit Template is a spreadsheet for managing URL-level content review. It helps you record page type, status, traffic tier, relevance, freshness, performance, cannibalization risk and recommended action in one working file.
What is inside
The workbook includes an instructions tab, an audit log and a summary sheet. Dropdowns are included for status, traffic tier and next action so the audit stays consistent as several reviewers work through the file.
How to use it
Add one row per URL or missing page opportunity. Review each page against the same criteria, then assign one action: keep, improve, consolidate, redirect, remove/noindex or create.
Use the workbook as an evidence log
Start with sample pages, templates, or systems rather than trying to document every URL before you understand the pattern. Record the observed issue, a useful example, and the action being considered. When the same cause affects many pages, keep the pattern visible so the work team can address the generating rule.
Keep findings actionable
Separate severity from effort and status. A problem can be important but still depend on another team or release. Add an owner and check note when those fields are known, then recheck sample examples after work. The workbook is most useful when it connects evidence to a manageable queue of fixes.
Practical handoff check
Before the file is treated as finished, read it once from the perspective of the person who will use it next. Remove stale placeholders, keep unresolved questions visible, and make sure the main evidence and next action are easy to find. A completed template should show what was checked without implying that open items were already verified.
Page 1 of 2 — click to browse every sheet
Download the template and adapt it to your project.