SEO OPERATIONS LIBRARY

Content SEO

Research, mapping, publishing, and maintenance systems for useful search-led content.
5
published field notes
4
working areas
01

Content SEO

Topical Authority in SEO: How to Build and Measure It

A practical guide to topical authority seo, focused on Topical authority is not a Google score, Define the topic boundary before expanding coverage, and verification with current Google documentation.

Research, mapping, and maintaining content that ranks

Content SEO is a maintenance discipline as much as a publishing one. This section covers three connected systems: finding the topics demand data and competitors suggest you are missing, mapping keyword clusters to the single page that should own each one, and auditing existing content to decide what to refresh, merge, redirect, or remove.

  • Running a content gap analysis without copying a competitor's outline
  • Building a keyword-to-URL map before you brief a single article
  • Auditing content decay with evidence instead of a fixed republish schedule
  • Deciding between refresh, merge, redirect, and removal for underperforming pages